Locals are the best brand builders
Making the Helsinki brand shine is not just a marketing project, but hopefully something much more.
It’s their inspiring atmosphere that makes the best locations interesting. The wellbeing of the locals strikes you wherever you look. Locals proud of their city are its best advertisement.
We can no longer regard ourselves as serving just customers, tourists, experts or investors. Each and every guest is a potential ‘native’ of Helsinki who will invest time, money and love in the city.