Helsinki City Board accelerated the ongoing brand building

At its first meeting of 2016, the Helsinki City Board received a report on ongoing brand building and gave suggestions for further development. Experts interviewed for the city brand concept and residents, students, tourists and entrepreneurs who participated in workshops and online discussions look forward to the Helsinki of the 2020s as a city in…

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Interviews throughout the city

The Helsinki story was tested around the city over a period of six weeks. Brand project employees and an eight-person international team of students met the young and the elderly, tourists and developers, and random passers-by. We gathered over 400 personal interviews. At the Kamppi and Itis shopping centres, many people stopped by to test…

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Young people given a voice at RuutiExpo

RuutiExpo, a young people’s social participation event, was held in Helsinki City Hall in November. Thousands of young people met with city officials, decision-makers, organisation representatives and politicians. Organised for the fifth time, RuutiExpo is an event where ideas and initiatives by young people are heard. We attended to listen to feedback from young people…

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Thanks for sharing your Helsinki 2020

City residents have evaluated the materials for the Helsinki story between 26 October and 7 December 2015, either on the “Brand New Helsinki” blog or live. Thank you for sharing your Helsinki! We’ll inform you soon about the next steps of this process.   Altogether some 400 face-to-face interviews were collected at: 5 November  Asumista ja elämää…

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