Summaries of survey phase

Helsinki Brand Project has included five months of extensive qualitative research with a survey of Helsinki’s strengths and weaknesses and its near-term prospects.

A large number of surveys, personal interviews, experience mapping with focus groups, competitor analyses and theme-generating workshops formed the content of the research. A couple of hundred city people participated in mapping out the initial phase and thousands of people in validating the draft concepts.

 

 

 

 

Share
Share on FacebookTweet about this on TwitterShare on LinkedIn

Comment