Summaries of survey phase

Helsinki Brand Project has included five months of extensive qualitative research with a survey of Helsinki’s strengths and weaknesses and its near-term prospects.

A large number of surveys, personal interviews, experience mapping with focus groups, competitor analyses and theme-generating workshops formed the content of the research. A couple of hundred city people participated in mapping out the initial phase and thousands of people in validating the draft concepts.

 

 

 

 

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