Interviews throughout the city
The Helsinki story was tested around the city over a period of six weeks. Brand project employees and an eight-person international team of students met the young and the elderly, tourists and developers, and random passers-by. We gathered over 400 personal interviews. At the Kamppi and Itis shopping centres, many people stopped by to test the Helsinki-story materials and chat to deputy mayors, Anni Sinnemäki, Pekka Sauri and Ritva Viljanen.
A two-minute video by the Nuorten Mediakeskus Happi and filmed by Kalle Ranta captured the atmosphere at Kamppi.
Our warmest thanks to all who participated!