Helsinki is a bigger story

A brand is being created for Helsinki – not advertising spin, but the entire story of the people of the city.

It will crystallise what is good about Helsinki now and present a bold vision of the future. As the backdrop of the story, all those who view themselves as people of the city will share their experiences of it.

This work has a clear goal. We want to raise international interest in Helsinki – to create jobs and wellbeing. More detailed marketing goals and methods will take shape over the next six months.

The BrandNewHelsinki blog will disseminate information on the stages involved in creating the Helsinki story alongside various local actors.